The Global Wellness Institute says that the sector is set to reach U$153 billion by 2020 as demand soars for homes that help us lead healthier, happier, and more connected lives.
“The home is the last frontier in wellness, and this is the most important research we’ve undertaken, not just because it’s a hot new industry market - but because it’s about where and how we live,” said GWI Sr. Researcher, Katherine Johnston.
Key to the sector’s growth is providing homes and communities that promote healthy living – such as making walking the default rather than driving – and using materials that improve air, water, light and sound quality of homes.
“Our homes and communities have had a massive, increasingly negative impact on our well-being, as they were designed following templates set up decades ago to meet the health and lifestyle needs of a radically different era,” added Johnston.
A recent US survey by American Lives showed that 25% of respondents said they were “very interested” in living in a wellness community. GWI forecasts that this could mean 1.3 potential buyers of this type of home in the US alone.
“We’re at the beginning of a new movement in home and community design that tackles our uniquely modern problems: sedentary lives, unhealthy diets, stress, social isolation and loneliness, pollution, nature-deprivation, etc. – and it’s creating powerful opportunities,” concluded Johnston.
MBN
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