In the realm of online advertising, social media, especially Facebook and Twitter have been used by brokers, but a growing number of other platforms may be taking dollars away from those giants.
Instagram recently introduced an application programming interface (API) that allows advertisers to design and run campaigns themselves, opening the mobile photo-sharing app’s ad platform to smaller advertisers.
Seattle-based brokerage Redfin, which has over 1,000 agents in 34 states, began testing a nationwide ad campaign on the app recently.
Brokers looking to reach the all-important millennial generation — those born between 1980 and 1995 — might also want to monitor the emerging social network Snapchat, which recently began integrating ads into its platform.
While social media doesn’t always bring immediate results, some say these apps are effective in building relationships through personal communication with potential clients.
As for the next generation of home buyers, Paul D’Abruzzo, a real estate agent and The CashFlow Engineer, says you must assume social media is a part of their lifestyle and that it should become a part of every agent’s as well.
“We should do our best to provide valuable, educational and engaging content, that is suited well to the social media platform, to reach a younger demographic in order to showcase our professional services,” says D’Abruzzo.
It’s not clear if Instagram ad economics make sense for individual brokers yet, but the fast-growing, mobile-centric network is poised for a bigger ad footprint, as according to digital ad firm eMarketer, Instagram ad revenues will account for 10.6% of Facebook’s global ad revenue by 2017.
MBN
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- Jackie Goodlet, Broker
- GTA, Ontario, Canada
- A New Sales Record Has Been Achieved By The Jackie Goodlet Team Who Work Out Of The Whitby Office And Specializes In High End Resale And New Home Sales. According To Broker Dave Pearce The Jackie Goodlet Team Wrote More Transactions Than Anyone Else In The 30 Year History Of Our Firm. Their 255 Transactions Had A Total Volume Of More Than $185,000,000 (185 Million). With Over 25 Years Experience In The Business The Jackie Goodlet Team Has Acquired A Wealth Of Knowledge In All Areas Of Real Estate Including Resale, New Builds, Cottages, Lease, Condos, Vacant Land, Investment And Commercial Properties. With Exceptional Negotiating Skills We Are Confident We Can Save You Time And Money On All Your Real Estate Endeavours. We Look Forward To Hearing From You And Your Referrals Are Always Welcome And Rewarded!
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