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A New Sales Record Has Been Achieved By The Jackie Goodlet Team Who Work Out Of The Whitby Office And Specializes In High End Resale And New Home Sales. According To Broker Dave Pearce The Jackie Goodlet Team Wrote More Transactions Than Anyone Else In The 30 Year History Of Our Firm. Their 255 Transactions Had A Total Volume Of More Than $185,000,000 (185 Million). With Over 25 Years Experience In The Business The Jackie Goodlet Team Has Acquired A Wealth Of Knowledge In All Areas Of Real Estate Including Resale, New Builds, Cottages, Lease, Condos, Vacant Land, Investment And Commercial Properties. With Exceptional Negotiating Skills We Are Confident We Can Save You Time And Money On All Your Real Estate Endeavours. We Look Forward To Hearing From You And Your Referrals Are Always Welcome And Rewarded!

Wednesday, September 30, 2015

Association’s campaign draws attention to industry

MortgageBrokerNews.ca spoke with CAAMP in late July about its newest ad campaign, and that marketing push has doubled viewer impressions since then.

“CAAMP’s national Value of a Mortgage Broker consumer-awareness campaign has made 10 million viewer impressions since its April launch,” CAAMP writes in a release. “The call-to-action directs consumers to www.caamp.org/findabroker to ensure maximum impact for our broker members.”

The ads include digital, display, mobile, and Facebook platforms. They have been featured in the Globe and Mail National Edition, National Post National Edition, MoneySense Magazine, and Lou Lou Magazine.

“Look for these advertisements, editorial and other marketing initiatives extolling the benefits of using a mortgage broker, and stay tuned for even more CAAMP coverage throughout 2015 aimed at raising awareness of the broker channel all while maximizing your membership dollars,” CAAMP writes.

The copy reads: Looking for a mortgage? Get expert advice and unparalleled choice by working with a Mortgage Broker. No guesswork. No legwork. Just the right teamwork.

“This is the largest scale consumer-direct campaign CAAMP has run to date for our entire broker membership,” Cindy Freiman, director of marketing and communications told MortgageBrokerNews.ca in July.

When MortgageBrokerNews.ca originally spoke with Freiman, the ads had already received 4.5 million impressions.

The channel’s largest national association has drawn criticism for its lack of broker marketing in the past, but the viewership numbers of this latest campaign will certainly impress industry players.

MBN

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